Don’t Count Oprah Out Just Yet

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Is Oprah in trouble or still a force to be reckoned with? It depends upon who you ask. Last month afterThe New York Times reported a ratings decline and circulation dip in her eponymous magazine (plus her decision to not renew Oprah’s Big Give), there was speculation everywhere that her infamous influence was over. Why? Fingers pointed to her audacious backing of Barack Obama for the Presidency. Apparently, since her core audience is white woman they were clearly displeased and tuned out. That’s just a too convenient answer to be believed if you ask me. But then again, Hillary used that argument about Barack too.

But what do those pundits, critics and bloggers say now that Forbes reminded us last week that this dips can’t really supress the juggernaut that we know as Oprah? Even though JK Rowling made $300 million by wrapping up the Harry Potter saga, the list is not compiled on money alone. And we know that this sister has power and influence that defy expectations and standard measures.  But although I don’t classify myself as a die-hard fan (you know you’re one if you DVR it every single day while you’re at work) what I admire about this woman is how she keep it moving. You never see her dwelling on speculation and unfounded criticism, instead she keeps her eyes on the prize. And launching her new network (OWN) next year is what’s next on her to-do list.

The bottom line is Oprah is a smart woman who never forgets who she is—a black woman. She knows how our society has notoriously tried to put us back in our place when we get too educated or successful. And she’s not buying into that old thinking that limits how far we can rise. Even if there are setbacks, they won’t level her. In her lifetime, she’s endured far worse things that a ratings decline and circulation dip so don’t believe the hype. 

Posted on June 18 2008 in Entertainment, Television, That Black Girl Blogging, That Black Girl Blogs

This post was written by:

Corynne - who has written 132 posts on That Black Girl Site.

Corynne Corbett is That Black Girl Blogging. She has always been passionate about empowering women to find ways to make their lives better. She has spent her career writing and editing for as well as speaking to women about their mental, physical and spiritual well-being. On this blog, Corbett will take a critical look at the images, issues and attitudes associated with us in popular culture and give you her view. Some of what she has noticed is strange, disturbing, comical and downright unbelievable. It makes her say hmmm…. or it makes her want to holler. Ultimately she wants you to know what effect these things have on black women’s lives.

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