Before you start giving me the side eye I’m not talking about any romantic relationship between the rapper and the former Destiny’s Child singer. Instead Curtis “50 Cent” Jackson has decided that Ms. Rowland has never gotten the props she deserves and he’s doing his part to boost this sister’s popularity. Fifty tells Billboard.com that’s why he asked her to co-star in the video for his latest single “Baby By Me.” (The new album “Before I Self Destruct” will hit the shelves later this month).
The rapper goes on to say that one of the reasons Beyonce achieved such prominence is that she received concentrated attention to make sure everything she did was tight. Can’t deny that because love her or hate her, Bey is the consummate professional who delivers both in the studio and on stage. Fifty believes Rowland could too if she had the same kind of hype behind her.
“You can’t forget all the work she did with Destiny’s Child,” he said. “The difference between Kelly and Beyonce is the extreme focus they put on Beyonce to make sure she was completely right. Kelly wasn’t held in the same regard, so, in order for her to mean anything to America, they’d have to match the marketing dollars spent on Beyonce. She never received the superstar treatment.”
I totally agree that Bey was given opportunities that Rowland and Williams didn’t get (and dare I say Solange too). And just as a aside, we sometimes forget that in spite of his thug persona he puts forth on his records Mr. Jackson is a pretty astute businessman. Anyway, there’s no doubt Rowland can sing. I thought her future looked promising when “Dilemma” came out (coincidentally that was another collaboration with a rapper, Nelly). And she’s certainly had a dance music hit in Europe earlier in the year with “When Love Takes Over”. But she should be bigger than that. LeToya Luckett has done a great job of carving a post Destiny’s Child career for herself. Rowland can too. I wonder if 50 if hatching a larger plan than having her as his fantasy love interest in his video….Fingers crossed.
Here’s a link to 50’s video if you want to check out Rowland as a ’round the way girl.
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